Grab’s market share continues to grow in Malaysia, yet it still faces stiff competition for other ride-hailing apps. In the following post, we’d like to summarize once more Grab’s profile, customer segments, and present a series of campaigns to not only maintain, but also increase their market share in Malaysia. Business Background Grab is an automated smartphone based booking and dispatch platform. It matches passengers with drivers for transport by taxis, cars and bikes (varies by market). Malaysian based, Grab was founded in 2012 by Anthony Tan and Tan Hooi Ling, and serves as an alternate mode of transportation. Grab is currently headquarter in Singapore. As of July 2016, there is over 350,000 drivers registered under Grab network across Southeast Asia, with more than 19 million mobile downloads. Grab is a technology company that offers wide range of ride-hailing and logistics services through its app in Malaysia and neighbouring Southeast Asian nations su...