Through the use of Facebook’s Audience Insights, Grab’s brand audience is 350-400k people per month in Malaysia. The gender breakdown leans heavier towards men with 58% of the users. Women make up the other 42%. Education level also plays a significant role in the customer base of Grab. In fact, 71% of the audience has a college education. As mentioned in the first blog post, Grab has two main customer groups: Riders and Drivers. For the purpose of this analysis, the focus will be on Riders, noting that Grab continue to market towards this group more significantly that Drivers. After the initial analysis, the focus will be on three main customer segments. Below are said segments Grab targets, and the basic assumptions we’ve made using Facebook Audience Insights (FAI). These definitions will also be used when conducting the competitor analysis. Tourists Business Travelers Young Professionals 18 and older 21 and older Age 21-35 Behavior: Travels fre...