Company Description Grab is an automated smartphone based booking and dispatch platform. It matches passengers with drivers for transport by taxis, cars, and bikes (varies by market). Malaysian based, Grab was founded in 2012 by Anthony Tan and Tan Hooi Ling and serves as an alternate mode of transportation. Grab is currently headquartered in Singapore. As of July 2016, there are over 350,000 drivers registered under Grab network across Southeast Asia, with more than 19 million mobile downloads. Grab is a technology company that offers wide range of ride-hailing and logistics services through its app in Malaysia and neighboring Southeast Asian nations such as Singapore, Indonesia, Philippines, Vietnam, and Thailand Section Sources: Grab Taxi , Digital News Asia Hypotheses of Customer Path When assessing Grab’s customer path several main assumptions are made. Most importantly, is identifying two primary customers: (1) Riders: those we interact with th...